Archive for January, 2008
Save $11.6B With These Click Fraud Safety Nets
As malware and other cyberfraud technologies become more insidious, marketers stand to lose not just money but consumer trust as well. ClickFacts’ CEO explains what’s hurting the PPC industry and how to fight back.
Imagine every time you launch a browser to conduct a search you receive the following message: “Warning: searching online may result in […]
Hackers Turn Cleveland Into Malware Server
The Register - London, England, UK
Tens of thousands of websites belonging to Fortune 500 corporations, state government agencies and schools have been infected with malicious code that attempts to engage in click fraud and steal online game credentials from people who visit the destinations, security researches say.
At time of writing, more than 94,000 URLs had […]
FTC Releases Behavioral Advertising Guidelines
The agency recommends that companies that track consumers’ online activities provide an opt-out option.
Although the Federal Trade Commission did not discuss privacy issues in its approval of the $3.1 billion Google-DoubleClick merger, the agency still has plenty to say to the advertising community about data collection and consumer privacy.
In hopes of setting the pace for […]
DoubleClick Serves Up Vast Malware Blitz
On Nov. 12, Web sites’ marketing professionals were flooding industry e-mail lists with reports of complaints from readers that they have been receiving inappropriate ads. Marketing professionals have complained of their ad servers being “hijacked” at sites, including The Wall Street Journal, Discovery and BizJournals. It’s not that the servers have been hijacked, Harvey said, […]
Microsoft, Google, Yahoo! Settle Gambling-Ad Charges
Companies’ combined payment totals $31.5 million.
Posted: 12:19 PM PST Dec 27, 2007
ST. LOUIS - Microsoft, Google and Yahoo! will pay a total of $31.5 million to settle the Department of Justice’s claims that they promoted illegal gambling with online ads from 1997 to 2007.
The settlements call for payments of $21 million from Microsoft, $7.5 […]
