Author Archive
FTC Releases Behavioral Advertising Guidelines
The agency recommends that companies that track consumers’ online activities provide an opt-out option.
Although the Federal Trade Commission did not discuss privacy issues in its approval of the $3.1 billion Google-DoubleClick merger, the agency still has plenty to say to the advertising community about data collection and consumer privacy.
In hopes of setting the pace for […]
DoubleClick Serves Up Vast Malware Blitz
On Nov. 12, Web sites’ marketing professionals were flooding industry e-mail lists with reports of complaints from readers that they have been receiving inappropriate ads. Marketing professionals have complained of their ad servers being “hijacked” at sites, including The Wall Street Journal, Discovery and BizJournals. It’s not that the servers have been hijacked, Harvey said, […]
Microsoft, Google, Yahoo! Settle Gambling-Ad Charges
Companies’ combined payment totals $31.5 million.
Posted: 12:19 PM PST Dec 27, 2007
ST. LOUIS - Microsoft, Google and Yahoo! will pay a total of $31.5 million to settle the Department of Justice’s claims that they promoted illegal gambling with online ads from 1997 to 2007.
The settlements call for payments of $21 million from Microsoft, $7.5 […]
Recent Malware Activity
Warning to Social Network Users: Beware of Flirting Bots
Government Technology - Folsom,CA,USA
“CyberLover has been designed as a bot that lures victims automatically, without human intervention. If it’s spawned in multiple instances on multiple…”
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DoubleClick Spyware […]
Flash Exploiting Malware
A big batch of malware-infected ads are circulating on a slew of popular sites including MLB.com, NHL.com and the Australian site, www.whitepages.com.au. The ads were apparently bought and paid for by rogue antivirus software sellers, who posed as legitimate advertisers.
The malware is being disguised as a Flash file that has a redirect function encrypted in […]
