Cybersquatting and Abuse to Mainstream Consumer Brands Intensified in 2007
MarkMonitor®, the global leader in enterprise brand protection, today released the company’s latest Brandjacking Index™, which finds that cybersquatting is the most common form of brand abuse—with a 33 percent jump in one year—and that brandjackers are abusing an expanding range of brands that consumers use everyday. The report also shows recent and significant drops in domain kiting and related pay-per-click fraud, indicating that aggressive legal action on the part of brandholders as well as ICANN scrutiny are proving effective in deterring specific brandjacking techniques. In addition, phishing techniques and targets continued in 2007 to evolve with a 533% increase in phish attacks against the retail and services sector.
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